HUG is a smartphone cradle design mainly usable on car. Considering the user situation, - this kind of product is more likely to show its back than front - the backside of product is designed in simple shape compared to other in the same age. Also, its form and material helps to make this easily using lower cost. The silicon is elastic and non-slippery, so does not require extra parts to stand smartphones.

This project won the prize on SK Planet Product Design Competition 2013, and manufactured. Thus, on selling with name of MiniMount.


  • client SK Planet
  • period Jul 2013
  • field Product Design